North. It’s more than our name. It’s the push of the wind and the pull of the ocean. It’s a direction. An invitation. Our motivation. It’s getting out there, diving deeper and going further. It’s every journey, every season and every adventure. It’s every day. So wherever you’re heading and whatever’s on your horizon, Go North.


Reversible Sailor Jacket
One icon, two ways. The jacket that started it all, reloaded and fully reversible. The Reversible Sailor brings design details, colors and contrasts inspired by North Sails spinnakers. And from the inside out, the classic silhouette is constructed using recycled materials., as part of our journey to become an Ocean Positive brand. Join us, whichever way you wear it.
DISCOVER
OUR AMBASSADOR
MYSTIC FOUNDER
MAX
Max is a co-founder and brand director of the watersport brand Mystic. He is a passionate ocean lover and watersports fanatic who cares deeply about creating a range of equipment that applies modern technology to be more durable and more sustainable.
Max is a co-founder and brand director of the watersport brand Mystic. He is a passionate ocean lover and watersports fanatic who cares deeply about creating a range of equipment that applies modern technology to be more durable and more sustainable.
SHOP SAILOR JACKET

OCEAN PHOTOGRAPHER
CLARE
Clare is an ocean photographer from the UK. Complementing her photography, she is also a surfer and geographer whose passion is working in sustainable and ethical spaces. Through her photography Clare works to raise awareness for marine and environmental issues.
Clare is an ocean photographer from the UK. Complementing her photography, she is also a surfer and geographer whose passion is working in sustainable and ethical spaces. Through her photography Clare works to raise awareness for marine and environmental issues.
SHOP SAILOR JACKET

OCEAN-INSPIRED MUSICIAN
KWAKU
Kwaku is a singer and lyricist from North London. Taking his inspiration from the ocean, his music celebrates connections and particularly how people connect to the ocean. Kwaku has also delivered multiple talks that focus on mental health for young people.
Kwaku is a singer and lyricist from North London. Taking his inspiration from the ocean, his music celebrates connections and particularly how people connect to the ocean. Kwaku has also delivered multiple talks that focus on mental health for young people.
SHOP SAILOR JACKET
