NORTH SAILS ACQUIRES AUSTRALIAN LICENSEE
On January 3rd 2017, the North Sails Australia licensed operation was purchased by North Technology Group. In line with the ethos of North Sails Group, the purchase of the renowned Sydney loft will enhance the customer experience. It will ensure that whilst benefitting from the shared technology, greater efficiencies and wealth of knowledge from within the Group, the core of the business is still understanding the local culture and sailor. As a result, Managing Director Michael Coxon and his team at North Sails Australia will now be spending more time on their core business of selling and servicing sails than ever before.
Michael Coxon, Managing Director, North Sails Australia: “Over my 33 years as a North Sails loft manager I have benefited from, and enjoyed, great relationships and experiences with my peers both on and off the water. During this time, I have observed and participated in a lot of change and challenges in our company and industry. Over my tenure, North Sails Australia has been a viable operation, keeping the North Sails name and brand at the forefront of Australia’s sailing market. As North Sails is the only truly international vertically integrated sailmaking company, to me it is a logical step forward for North Sails Australia to proceed into the future under the secure umbrella of our parent company. This shall offer long term security and direction to our loyal and experienced staff and as we truly work as one, provide our clients with the best products, service and value into the future.”
North Sails Australia is the country’s leading sailmaker with a diverse market ranging from dinghy, One Design, 18′ Skiffs, cruising, racing, Grand Prix and Maxis. Dating back to when Australia defended the America’s Cup in Fremantle in 1987, North Sails Australia was the sailmaker of choice, supplying both the Bond and Kookaburra defense challenges and building some 323 panel America’s Cup sails for the Cup. Since then, the loft has continued to be at the forefront of campaigns and teams from the America’s Cup all the way through to around the cans racers and offshore racing, dominating the fleet in classic blue water races such as the Rolex Sydney Hobart Race.
Ken Read, President North Sails Group: “North Sails Australia is a world-renowned sail facility. We take very seriously the notion of ‘think global, act local’ and we feel that with this latest addition to the North Sails Group of centrally owned lofts we are doing exactly that. We fully understand that each individual loft is as much about the people, relationships and local knowledge as it is about our products. In working more closely with Michael and his team, we allow them to further enhance our customers’ experience and ensure that everyone gets the best possible sail, and sailing experience. We are delighted to welcome Australia into the Group and look forward to all that we can achieve together.”
North-powered Perpetual Loyal running with a custom A2 built at the Sydney Loft, on her way to breaking the Sydney – Hobart course record on December 28, 2016.
