BEHIND THE SCENES: NORTH SAILS AT THE 36TH AMERICA’S CUP

Introducing a 6-part video series with the event's most essential players to give you an insider's look

You’re familiar with the phrase if you know, you know, right? For over three decades, North design expertise and sails have been onboard with every team to capture the Auld Mug. When the Defenders and Challengers built their winning teams, they knew who to call: North Sails.

Three years ago, when the America’s Cup teams were looking for the world’s best sail designers, they turned to North Sails. The AC75 design brief called for a boat capable of hitting unprecedented speeds, and Emirates Team New Zealand, Luna Rossa Prada Pirelli, and INEOS TEAM UK knew the sail design experts at North Sails had the experience, expertise, and tools to support the teams reach 50 knots and beyond. Pulling from design offices worldwide, each team then embedded North Sails designers within their own teams. The result? Some of the most technologically advanced sails we’ve ever seen.

We are excited to introduce a new 6-episode video series going behind the scenes with the world’s best at the event widely regarded as the pinnacle of sailing. Over the last few months, we’ve connected with the event’s most essential players to give you a rare insider’s look into the 36th America’s Cup.