LOFT 57, EPISODE 2: BETTER BY DESIGN
Ken Read, JB Braun, and Dave Lenz discuss why the North Sails design team is a force to be reckoned with
North Sails boasts a design team with unparalleled breadth and depth, resulting in sails that are, naturally, ‘better by design.’ With a team of 60-strong, North Sail designers are innovators and opinion leaders, and their collective experience is our competitive advantage. In Episode 2, we sit down with two figureheads on this team to better understand how the North Sails designers work together to create the world’s best products. JB Braun, Director of Design and Engineering at North Sails, is the driving force behind the group. A successful sailor in his own right, JB has been the designer of record for some of sailing’s most high-profile projects, including Oracle Team USA’s historic comeback in the 34th America’s Cup. Design teammate Dave Lenz is the North Sails European Design Manager, based in the Gosport sail loft. Lenz is also a huge asset to North Sails and is essential to managing and herding the group into this tour de force. Together, Braun and Lenz oversee a roster of the industry’s most talented and sought-after expertise. From performance racing to performance cruising, the team at North Sails is driven and determined to lead sailing into the future.
Loft 57 Episode 2 features host and North Sails President Ken Read, JB, and Dave discussing why the North Sails design team is a force to be reckoned with.