North Sails LOFT NEWS

June 14, 2019

NORTH SAILS COLLECTION OPENS US FLAGSHIP STORE

Locals & Sailors Gather To Celebrate The New Location In The Home Of Sailing

📷Allison Barrett Photography

North Sails Collection, renowned for its lifestyle clothing and sailing crew collections in Europe has opened a new US flagship sportswear store in Newport, RI .The new store location is significant, placing it in the heart of the North Sails global headquarters and the hub of East Coast sailing. To celebrate the opening of the Flagship store, located on Bannister’s Wharf in downtown Newport, North Sails invited the local sailing community to see the collection, meet the local team, and enjoy drinks and hors d’oeuvres provided by the Clarke Cooke House. North Technology Group CEO Tom Whidden attended the grand opening to sign copies of his recent book, The Art & Science Of Sails.

Featuring both the men’s and women’s lifestyle lines of the brand, the store reflects the spirit of exploration and the most playful aspect of sailing, as well as emphasizing the performance function of North Sails products.

Newport is an ideal setting to display the North Sails Collection mood, reflecting the two spirited factions of the sailing world: those of recreational and competitive mindsets. A mix of light and high performing styles come in a range of typical sailing colors – red, white, blue and yellow – while ocean blues, coral, orange and lagoon greens also add seasonality and high summer focus.

📷Allison Barrett Photography

North Sails continues to create sustainable designs throughout the collection: jackets, T-shirts, and swimwear made from recycled materials are enriched with shark imagery and graphics with the aim of raising awareness of conservation efforts. While NSX-Performance styles perfectly merge technical fabrics and details with style and comfort for everyday challenges.

The new Newport store also offers the North Sails Crew Collection, the most technical part of the collection intended for sailors and sea lovers. A line of high-performance products with proven cuts, tailored fits, and innovative materials. All the garments can be customized with team names and logos to make them unique.

The store is located in historic Bannister’s Wharf, the iconic waterfront area of Newport, a city with a rich sailing connection and sporting heritage. The store will cater to the diverse and active community of sailors in the region who are regularly racing and cruising in the waters off Rhode Island, and tap into the busy schedule of world-class sailing events hosted in Newport.

📷Allison Barrett Photography

Thanks to a specially developed design concept, the store was planned down to the last detail to highlight each individual item of clothing: the shop windows immediately capture the attention of the consumer who is led into the North Sails world through bright environments and sleek, light lines outlining an architectural style in perfect harmony with the brand image. The fittings consist of steel structures while the original wood roof and floor — without any plastic materials used in the construction — reflects the mission of North Sails to educate consumers to embrace the change and protect the seas from plastic pollution, season after season.

Visit North Sails and shop the collection at 16 Bannister’s Wharf, Newport, RI, 02840. Contact number : 401-324-5750

📷Allison Barrett Photography
📷Allison Barrett Photography
📷Allison Barrett Photography