THE HOME OF NORTH SAILS APPAREL

With Design Week kicking off and our new Via Dante Flagship Store recently opening its doors, we’re taking a deep dive into Europe’s capital of fashion, art, and aperitivo: Milan. 

Milan knows how to keep things interesting. It’s a city where old-world charm meets new-wave innovation, centuries-old cathedrals stand shoulder to shoulder with forward-thinking fashion houses, where days start with espresso and end with aperitivo. Whether you’re visiting for Salone del Mobile, fashion week, or simply to lose yourself in the city’s rhythm, Milan rewards curiosity...and a well-packed wardrobe. 

The city is synonymous with style, and its soul is in the details—the scent of freshly baked cornetti in the morning, stumbling upon artisanal treasures and indie boutiques in boho-chic Brera or watching out the window as you ride the city’s art deco trams. We’ve put together our top six tips for your next visit.  

MILAN IN 6

  1. Marvel at Leonardo Da Vinci’s Cenacolo Vinciano (The Last Supper) housed in the Convent of Santa Maria delle Grazie.
  2. Experience an opera performance at the breathtaking Teatro alla Scala
  3. Wander the streets of the city’s chic, elegant, and artistic neighborhood, Brera.
    Here, you’ll find two excellent art galleries, Pinacoteca di Brera and Palazzo Citterio. 
  4. Enjoy aperitivo at Camparino in Piazza Del Duomo. Aperitivo is a tradition for which we have Milanese Gaspare Campari to thank (the inventor of the bitter liqueur of the same name). 
  5. Just a few kilometers east of the city center, Wakeparadise Milano offers a 50,000 square-foot cable park, surf pool, chill area and bar. Whether you’re perfecting your tricks or just perfecting the art of kicking back with a
    drink, this is the spot.  
  6. Escape the hustle and bustle with a stroll through Parco Sempione, Milan’s largest green space. Just a stone’s throw from the park you’ll find our flagship store at Via Dante, 17—with interiors inspired by the world of sailing and the full North Sails Apparel collection on display. 

MILAN DESIGN WEEK: MARCO OGGIAN X NORTH SAILS  

If you’re lucky enough to be in Milan for Design Week, check out our exciting collaboration with Marco Oggian. Along with a bold and playful capsule collection, which will be available at our Via Dante flagship store, we’ve worked with Marco on an installation at Piazza Elsa Morante, CityLife.
A vibrant collision of graphic art and nautical heritage in a life-size, inflatable sailboat crafted from North Sails spinnaker fabric.  

LATEST NORTH SAILS NEWS

UPF, Quick Dry and Sun Protection Clothing: Everything You Need to Know

UPF, Quick Dry and Sun Protection Clothing: Everything You Need to Know

Spending more time outdoors naturally means greater exposure to UV rays. Whether you're out on the ocean, up in the mountains, traveling, or just commuting through the city, the sun is a constant companion. That’s why sun-protection clothing has become an essential staple of the modern technical wardrobe. Today's UV-protective garments seamlessly blend high-performance materials, comfort, and versatility. This philosophy drives the North Sails Quick Dry UV Protection line, engineered to brave the elements without sacrificing style or functionality. A lightweight shirt transitions effortlessly from coastal sailing to travel, while a technical t-shirt combines breathability, quick-drying performance, and crucial defense during peak sun hours. What is UV Protection Clothing? UV-protective apparel refers to garments and materials specifically engineered to reduce the amount of ultraviolet radiation that passes through the fabric. These aren’t just typical lightweight summer clothes; they are performance products designed to provide a reliable barrier against sun exposure. This defense stems from the material's unique construction, weave density, fiber composition, or specialized treatments applied to the textile. Rather than replacing sunscreen, sun-protection clothing acts as a vital component of a broader sun safety strategy that includes seeking shade, wearing hats and sunglasses, and applying sunscreen to any exposed skin. When Do You Need UV Protection? The benefits of these garments extend far beyond the beach. Anyone who enjoys sailing, sport fishing, kayaking, or paddleboarding spends hours under direct sunlight, where highly reflective water surfaces significantly intensify UV exposure. Hiking and mountain adventures also demand extra attention. Because UV radiation levels rise with altitude, wearing the right protective gear becomes essential. However, you don't need to be an extreme outdoor athlete to benefit. Road trips, day hikes, bike rides, or simply walking around the city during the summer months are all situations where sun-protection clothing maximizes safety and comfort. What Is UPF and What Does It Stand For in Clothing? To understand how effectively a garment shields you from UV rays, we look at its UPF rating, which stands for Ultraviolet Protection Factor. This metric indicates exactly how much UV radiation penetrates a fabric and reaches your skin. It serves as the most reliable technical benchmark to measure a material's protective capacity and define the true meaning of UPF. Backed by rigorous laboratory testing, UPF fabrics allow you to objectively compare the performance of different UV-blocking garments. UPF Meaning: How to Read Sun Protection Levels Understanding UPF ratings is straightforward: the higher the number, the less UV radiation passes through the fabric. UPF 30 blocks about 96.7% of UV rays; UPF 50 blocks approximately 98% of ultraviolet radiation; UPF 50+ represents the highest possible category of sun protection. Today, UPF 50 is the gold standard for outdoor apparel. Because it blocks the vast majority of UV rays without sacrificing comfort or breathability, it is widely used in clothing designed for long days outside, whether you're out on the water or exploring the mountains. UPF vs SPF: What is the Difference? While UPF and SPF are often confused, they actually measure entirely different types of sun protection: UPF applies to fabrics and measures the amount of UV radiation that passes through a material. SPF (Sun Protection Factor) measures the effectiveness of sunscreen applied directly to the skin, primarily focusing on preventing sunburn caused by UVB rays. These two methods are complementary. Sun-protective garments shield the covered parts of your body, but they don't eliminate the need for broad-spectrum sunscreen on exposed skin. The most effective approach recommended by dermatologists is a combination of UV-blocking clothing, hats, sunglasses, shade, and sunscreen. How Does UPF Clothing Work? UPF fabrics are engineered to block radiation using tight weaves and specialized materials that offer far more shielding than standard textiles. Even something as simple as color plays a role, as darker or more vibrant shades tend to absorb more UV radiation than very light colors. These high-performance fabrics are typically woven from synthetic fibers like polyester and nylon, which are inherently lightweight, breathable, and durable. In some cases, the sun protection is built directly into the fiber structure itself; in others, it is enhanced through specialized treatments applied to the fabric. A garment's physical design also plays a major role in overall sun safety. Features like long sleeves, high collars, hoods, and tailored fits provide maximum coverage, shielding a larger surface area of the body without restricting movement or comfort. Quick Dry Meaning and Its Role in Technical Apparel One of the most highly valued features in modern technical apparel is Quick Dry technology, engineered for rapid drying. Through effective moisture management, sweat is pulled away from the skin and dispersed across the garment's surface, allowing it to evaporate much faster. This process helps maintain a fresh, comfortable feel, even on the hottest days or during high-intensity activities. For anyone spending extended time outdoors, from sailing and hiking to summer traveling, rapid drying is a game-changer. That is why quick-drying performance is frequently paired with UV protection in the same gear. While the fabric minimizes UV exposure, its fast-drying nature enhances comfort during active movement and sudden temperature shifts. The result is versatile, lightweight, and highly functional apparel that seamlessly transitions from sports to casual, everyday wear. Quick Dry and UV Protection: North Sails Technology for the Great Outdoors Sun-protection clothing is born from the needs of anyone spending long hours outside, exposed to the sun, wind, and moisture. In the Men’s and Women’s Fast Dry & UV Protection collection, North Sails merges reliable UV shielding with rapid-evaporation fabrics. These pieces are engineered specifically for sailing, hiking, water sports, and warm-weather outdoor adventures. While rooted in North Sails' nautical expertise and integrating technologies developed for technical sailing clothing, these pieces are designed to adapt seamlessly to a wide range of outdoor activities. A quick-dry polo shirt is just as perfect for a day on deck as it is for a summer hike, maintaining optimal comfort as the temperature and humidity climb. Long-sleeve shirts offer excellent layering potential, providing lightweight coverage when the sun peaks or the weather turns unpredictable. UV-protection shorts, pants, and hats complete the system, protecting highly exposed areas during trekking, sailing, or simply enjoying life outside. This deep focus on fabric performance is woven directly into the history of North Sails. Since its inception in the world of competitive sailing, the brand has developed gear built to withstand the elements, combining technical innovation, functionality, and comfort for anyone who loves the water and an active lifestyle. How to Choose Your UPF Clothing Choosing the right sun-protection clothing depends largely on your activity level and how much time you spend outside. Generally, you'll want to look for pieces that combine certified protection with comfort, breathability, freedom of movement, and high-quality materials. Before picking out your next piece of gear, check for: Certified UPF 50 or UPF 50+ ratings The level of coverage offered by the design Advanced breathability and quick-dry properties Suitability for your specific outdoor activities Premium fabric quality and durable construction When sun exposure is combined with water and wind, UPF swimwear, rash guards, and technical shirts become essential. They shield vulnerable areas and maximize comfort whether you're sailing, surfing, paddleboarding, hiking, or swimming. Combining UV protection and quick-dry technology results in lightweight, practical garments that are ready for any activity. For those who love the water, the mountains, or traveling, these technologies offer a seamless way to unite performance, convenience, and comfort during every outdoor adventure.
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