The right people, and product paired with a heavy dose of passion
I think if you asked Lowell North, he’d be pleasantly surprised by the growth of superyacht sailing but not shocked that North Sails is the leader in this segment of the sport. That’s because his founding philosophy is particularly well suited to outfitting the biggest boats in the world; get the best people, commit yourself to make the best product, be clear, creative, methodical, and competitive, and surpass your wildest expectations.
There is no such thing as a production superyacht; each owner has their unique concept, which requires a unique solution. Reflecting on the past 15 years, the size and power of superyachts have slowly been creeping up, demanding our team to work hand in hand with owners, yacht designers, shipyards, captains, and project managers to find solutions to challenges that never existed before. You take these projects one-by-one but then quickly remember that the 3Di sail we molded last month broke a new manufacturing record, set by the previous 3Di superyacht inventory we delivered.
A handful of the North team recently participated in the Superyacht Cup Palma. This long-standing regatta is always a much-anticipated event on the superyacht racing calendar. Both in 2019 and then again this year, the fleet was entirely powered by North Sails. Hosted in the heart of activity, the Superyacht Cup is a whole team effort for North Sails. We have our sail experts and sail designers onboard many of the competing yachts. In addition, our Palma loft is onsite with sail service. We work closely with our sister company Southern Spars, to make sure all our clients have access to the necessary support.
During the event, our team sat to share their thoughts on how here at North Sails, we deliver a winning combination.