NORTH SAILS CLAIMS SAIL PITTMAN INNOVATION AWARD
The Dacron sail reinvented: revolutionizing the cruising market by offering 3Di technology to the wider sailing community at an affordable price
NEWPORT, January 17th 2018
© Amory Ross
: North Sails 3Di NORDAC is already recognized as game changing cruising technology and has claimed yet another coveted prize. The revolutionary polyester sail, designed for small to medium sized cruising boats, was yesterday announced as a winner of SAIL Magazine’s renowned Pittman Innovation Awards.
Since 3Di NORDAC was launched in June 2017, the sail has seen unparalleled success with cruisers and industry experts, claiming awards and stellar sales in a short space of time, with more than 1600 orders placed since being introduced. The SAIL judges recognized that 3Di NORDAC offers the wider sailing community the unique 3Di technology developed on the race course: “With its new 3Di NORDAC sails, North has combined the great cost-effectiveness and durability of traditional sails with the 3Di process by building them entirely in polyester, with polyester filaments set in polyester resin in the 3Di structural tape,
” said SAIL editor Charles J. Doane. “The result is an affordable all-polyester sail that is lighter, less stretchy, more durable and more mildew-resistant than traditional woven polyester sails - a win-win for cruising sailors everywhere.
Commenting on the award victory, North Sails CEO Dan Neri added,
“In 2015 we saw a real opportunity to create product differentiation in the cruising market and we felt confident we had developed something special with 3Di NORDAC. We are pleased by the response from the cruising community.”
3Di NORDAC is a familiar-looking white sail, boasting stronger, smoother, longer lasting shape, and priced to compete within the cruising market. We would like to thank the SAIL Pittman Innovation Awards for celebrating this great product. Controlling your sail power with responsive sails is the hallmark of the North Sails cruising experience. 3Di NORDAC sails deliver this experience with less heel, less helm, less leeway and lighter, more easily-handled Dacron sails than ever before. 3Di NORDAC product does this without sacrificing the durability that is critically important to cruising sailors.
Many sailmakers might argue that Aramid or Dyneema yarn deliver a “better” sail, and that polyester is too low tech and offers no interesting properties. North Sails believes polyester remains the right material for the cruising market. Sail distortion of any type - stretch, compression, shear or shrink - has a negative effect on sail performance. Most sails concentrate on resisting loads in the stretch (tension) direction. Ounce for ounce, 3Di sails have significantly more resistance to stretch than any other sail made in the world today. Polyester is high durability (UV resistant, flex, abrasion, toughness), soft, lightweight and forgiving to handle. Sailors enjoy the rugged external rip stop surface of 3Di NORDAC, zero risk of delamination, perfect sail shape and integrated reefs for better reefed sail shape.