North Sails NEWS

June 16, 2019


2019 ‘North Sails Boat Of The Day Award’ In Memory Of Sailing Legend

North Sails is proud to announce an all-new award at the prestigious Superyacht Cup. The ‘North Sails Boat of the Day Award’ will be handed out to the superyacht who has the best daily results on Friday, June 21. In its inaugural year, the North Sails trophy will be dedicated to the memory of Lowell North, who recently passed away and is recognized as an inspirational figure who shaped the culture of North Sails and the sailmaking industry.

This year’s award will commemorate one of the most popular characters in sailing at an event which is the longeest running superyacht regatta in Europe. Lowell founded North Sails in 1957 with a commitment to using a unique science-based methodology to develop faster sails, revolutionizing the sport along the way. His analytical approach to sailmaking is the backbone of North design and is the foundation on which the brand pushes boundaries of technology and design, resulting in cutting edge products for Superyacht. The North Sails patented 3Di technology has been a game changer in the Superyacht industry, which has always been an early adopter of innovation.

North Technology Group CEO Tom Whidden, who will race on Bequia in the Superyacht Cup, commented, “North Sails have a long-standing partnership with the Superyacht Cup where we power so many of the boats racing in Palma and work with teams to get podium finishes. We wanted to create an award that helped us showcase success within the Superyacht fleet and, following the passing of Lowell North in June, it felt like dedicating this year’s award to him would be a fitting way to recognize his legacy and celebrate his contribution to the sport. We look forward to presenting the award to the winner in memory of a great man to whom we all owe so much.”

The award will be presented on June 21 by North Technology Group CEO Tom Whidden and Quinny Houry, Head of North Sails in Palma.

The Trophy is a beautiful, limited-edition crystal Admiral ship’s decanter with Sterling silver neck, which comes with crystal glass tumblers with Sterling silver bases that the winner will be able to retain for life.

Lowell North was famous for sporting a floppy sun hat and this iconic image became synonymous with the great man. As a tribute to his memory, the trophy winners each year will also receive commemorative floppy hats for all the crew.

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